.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a brand ambassador as well as an entrepreneur in the provider, it showed ETRetail.Without revealing the precise amount of risk the cricketer has actually taken, the firm stated it is actually a considerable and calculated investment.This partnership aims to make use of KL's immense attraction, especially with young people and fitness aficionados, to grow Boldfit's reach into untrained markets and also demographics around India.Sharing regarding the company's development programs, Pallav Bihani, creator and also CEO of the company mentioned, "We are going all-in on increasing our activewear as well as shoes categories, which are readied to redefine the exercise market. These segments are our future growth motors." Presently, exercise and also yoga exercise devices steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C label attained an earnings of Rs 73 crore. Along with key campaigns and this collaboration, the brand name strives to get to a revenue of Rs five hundred crore through FY26. Established in 2018, it presently serves over 1 crore consumers yearly and also targets to broaden this scope to 5 crore with this relationship. Likewise, it is actually boosting its own supply chain structure to make certain quick shipment as well as constant item availability.Looking forward, the D2C start-up expects a spurt in on-line traffic, social networks engagement, and greater purchases across our flagship types.
Released On Aug 1, 2024 at 10:46 PM IST.
Join the neighborhood of 2M+ industry specialists.Sign up for our bulletin to receive most recent understandings & evaluation.
Install ETRetail App.Acquire Realtime updates.Spare your favorite short articles.
Browse to download and install Application.