.New Delhi: Dependence Retail plans to expand Superdry into the athleisure section which are going to position it in straight competitors along with leading sports wear companies like Nike, Adidas and also Asics.Last year, the British style company had printer inked a joint venture deal along with Reliance Brands for the purchase of Superdry's copyright resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at that time). Superdry's foray right into the athleisure section in India will certainly be a 1st for the business around the world, along with a number of establishments readied to level around India. Originally, the business will market clothing, and also eventually shoes after securing BIS accreditation." The company has actually been actually dealing with a retail style for athleisure products, which has observed a surge popular because the pandemic. It could take in French seller Decathlon likewise with large style outlets, while Superdry sports will certainly be actually mid-size retail stores," stated a store driver acquainted with the development.Reliance Retail carried out certainly not respond to ET's queries.Sales of leading sporting activities brands have actually dashed over the last 2 years, steered through raising understanding about physical fitness and surging demand for athleisure damage. Along with a population of more than 1.4 billion, India is among the fastest-growing as well as largest global markets for sport clothes as well as footwear companies.Most worldwide companies have been actually about in the country for much more than 20 years as well as have actually developed through partnerships along with cricket and also various other showing off tasks. The latest contestants, nevertheless, have actually been actually positioning on their own as pleasant way of life and also routine athletic wear brands. India is actually finding boosting enthusiasm in sporting activities like kabaddi, football, beach ball, hockey and also badminton.Superdry went into the nation in 2012 in collaboration along with Reliance Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has collaborations with private manner brand names in sectors like high-end, bridge-to-luxury as well as high-premium and also high-street way of life like Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Boss, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands also obtained plaything retailer Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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